Cross-Sector Global Innovation Hub

Innovation Book: New Product & Services Ideation Method

Forbes CMO Network Innovation & Marketing Articles

Inventours™: Leading Global Innovator Benchmarking Trips

Remote Corp. Team Innovation Training, Retail Trends & Safaris

Exec Ed: Strategy, Innovation New Products, Marketing Plans

Global Keynote Speaking: Innovation & Digital

Consulting: Strategy, Innovation New Products, Marketing Plans

TEDx, Videos & Podcast Interviews Re: Innovation

The Magical Melting Pot: Cookbook & Educator's Guide

Michelle Greenwald, CEO

Michelle Greenwald is a cross-pollinator who helps firms innovate more methodically and creatively through a unique, systematic approach.  She trains corporate teams to be more innovative by learning to observe, categorize and draw on innovations they collectively find as stimuli, from other sectors around the world.

Michelle is a former SVP at Disney, a VP General Manger at Pepsi, and exec at Nestle, J Walter Thompson, and General Foods.  She has taught at Wharton, Columbia, NYU Stern, Berkeley, Cornell, Cornell Tech, IESE, HEC Paris & Seoul National University, The American Marketing Association, The American Management Association & The Association of National Advertisers.  

She's a sought-after conference speaker about Innovation & Digital Transformation and has presented on 5 continents.  

Corporate Clients

Consulting: Strategy, Innovation New Products, Marketing Plans

Services include competitive analysis, strategy, product attribute brainstorming, concept and product testing marketing research, sales forecasting and business plan development and introductory marketing plans.

Helps firms develop upfront competitive analysis, marketing research, differentiating brand positioning strategy, best practice examples, proprietary brainstorm techniques for innovative & breakthrough integrated marketing messages, tactics & technology.

Inventours™: Leading Global Innovator Benchmarking Trips

Corporate innovation learning expeditions to improve innovation cultures and processes.

Attendees meet with senior management at top global firms across sectors, in their offices, studios and labs, to observe the mental & physical environments and techniques that foster the most breakthrough new products and services.

Design a Corporate Program

Global Corporate Client Testimonials

Services include competitive analysis, strategy, product attribute brainstorming, concept & product testing marketing research, sales forecasting and business plan development and introductory marketing plans.

Helps firms develop upfront competitive analysis, marketing research, differentiating brand positioning strategy, best practice examples, proprietary brainstorm techniques for innovative & breakthrough integrated marketing messages, tactics & technology.

Remote Corporate Team Innovation Training, Retail Trends & Safaris

Benchmarks the best marketing innovators  how they work, shares the Catalyzing Innovation approach to methodical ideation, retail innovation 'safari' and steps to institutionalize making organizations more strategically creative.

Mornings

• Lecture with examples from the best global innovators
• Physical environments that inspire creativity
• Mental environments that support innovation
• New idea stimuli
• Hiring for diverse thinking
• Original metrics that lead to diverse thinking
• Strategic criteria for screening innovation ideas
• Brand strategy, operational execution

Afternoons

• Corporate innovation process self-assessment
• Catalyzing Innovation approach to creative ideation
• ”Instagramability” filter
• Observation “safari’s” (retail, service businesses, food)
• Post “safari” exercise to apply learning and share insights
• Steps to institutionalize a firm-wide innovation mindset
• Organizing & utilizing employee generated idea database
• Brainstorming complete, multi-attribute products & services

Executive Education: Strategy, Innovation New Products, Marketing Plans

Upfront industry and market segment analysis, launch marketing strategy and positioning, proprietary, breakthrough product and packaging attribute brainstorm techniques, marketing research, sales forecasting, business plan assumptions, launch marketing tactics.

Teaches marketing planning fundamentals, upfront competitive analyses, differentiating strategy, research, a framework with complete plan template and examples, business metrics, integrated messaging and a broad range of tactics and best use direction.

Global Keynote Speaking: Innovation & Digital

Guest Speaker & Panel Moderator:

• Harvard Faculty Club: New Product Development Innovation
• The Conference Board: AI and New Product & Service Development
• Columbia Business School Marketing Conference & Marketing Club
• The Disruption Lab Webinar: Post-Coronavirus Business Recovery Strategies
• Dell & Intel Podcast: Winning at Retail & Innovation Post-Coronavirus
• Google Partners Podcast Interview: Innovation in Action
• Association of National Advertisers Conference: Future of Retail
Smart Cities World Congress – Open Innovation – Barcelona
• FIRJAN Brazilian Trade Group - Innovation & Digital
Sonar+D – Barcelona - Future of AR & VR with Google
• Taiwan Design Center Fulbright (presentations to businesses & gov’t)
• Smart City World Congress, Argentina, Keynote Low Tech Innovation
• Proctor & Gamble: Next Generation Innovation Technologies
• PNC Bank: Innovation Benchmarking for Brainstorming
• The Disruption Lab: FinTech and Health Care Technology: Barcelona
• Bank of America/Columbia GSB: Food & Beverage Industry Outlook
• LuxePack Premier Packaging Conf. Panelist: Disrupt or Be Disrupted
• Taiwan Investment & Trade Office, New York: Taiwan Opportunities
• Columbia, Cornell, NYU Stern Alumni Event – Global Marketing
•  NYU Stern – Mktg. Conf. panels: Cord Cutting & Content Marketing
• Campbell’s Soup – Marketing Dept. Guest Lecture – Innovation
• TEDX Talk: How Firms Can Easily Become More Innovative
• Heineken: Internal KEN Talk: Making Firms More Innovative
• International Contemp. Furniture Fair Panel w/ IKEA: Collaboration
• Women in Technology Innovation – Internet of Things & Innovation
• Michelin – Creating a Customer Centric Organization – New York
• Glaxo Smith Klein/Novartis – Innovation Best Practices in Firms
• New Zealand Food & Grocery Conference: Catalyzing Innovation
• Columbia University Marketing Communications Event Speaker
• Grey Advertising Innovation Speaker
• Planview Pipeline Innovation Conference: Catalyzing Innovation
• Food Vision Global Conference: Disruptive Innovation in Food
• Cornell Business School: New Book, Catalyzing Innovation
• NYU Business Library Salon: Innovation Strategies & Techniques
•  Latin American Business Association, Multicultural Marketing
• MENG (Marketing Executives Networking Group), Innovation
• Columbia Alumni Association, Brand Positioning Panelist
• The Wharton Club: “Innovation Strategies & Techniques”
• NYU Stern Marketing Conf. Moderator: Latest in Digital Marketing
• Columbia Graduate School of Bus. Marketing Conf. Moderator
• NYU Stern Entrepreneur Club Women in Business, Panel Moderator
• Lutron: Strategic Growth Opportunities
• Danish Government Health Care Group: Approaches to Innovation
• Columbia Bus. School Master Class: Marketing Plan Framework
• New York Women in Finance, Global Marketing panel moderator
• NYU Entrepreneurial Technology New Venture competition
• Alcatel-Lucent: New Product Boot Camp
• Avon: Trends & New Product Development Opportunity Areas
• NYU Stern Annual Marketing Conference panel moderator
• Columbia Graduate School of Business Annual Marketing Conference panel
• NYU Stern Executive MBA: “Careers in Marketing”, Panel Moderator
• Mercedes-Benz Case Competition conceptual framework & Exec Ed
• Roland Berger International Grad Business School Case Competition judge
• The Richmond Group, 2007, “Integrating Digital Marketing into Marketing Plans”
• Columbia GSB Launching New Ventures Course
• Columbia GSB Marketing Club: “In-Store Merchandising”
• Northeast College Women’s Conference, guest panelist, “Advertising”
• Columbia GSB Alumni event moderator: “Product Life Cycle Marketing”
• Columbia Women in Business: “Marketing Career & Case Study”
• Columbia GSB Greenhouse and Lang Fund judge

Magical Melting Pot Educator's Guide

"Grade 7 Up-Organized by continent, this multicultural cookbook presents recipes from chefs who own or cook in ethnic restaurants around the United States. The individuals discuss their childhood memories as they introduce some of their favorite recipes. Excellent-quality, full-color photographs and decorative illustrations accompany their stories. In addition, some facts about a culture, area, or cuisine are highlighted. The recipes represent typical food of the culture and should appeal to anyone with adventurous tastes. Dishes include main courses, sides, salads, and appetizers as well as desserts. Ingredients are listed in a clear fashion, and directions are concise and easy to follow. When unusual ingredients are called for, suggestions are offered for where to find them or alternatives are identified. Organizational aids include a table of kitchen math, some cooking tips and pitfalls to avoid, a table of contents that indicates the chef and culture, and a recipe index. This appealing title will be a valuable tool for those interested in learning about the foods of other cultures."

School Library Journal

Forbes CMO Network Innovation & Marketing Articles