Author, "Why Digital Transformations Fail",
President of Transformant
Partner Smart Design
Director Global Merchandising
Nike Converse
CEO & Co-Founder Terri & Sandy
Head of Innovation & Design at Gatorade
CEO & Founder Kahawa 1893 Coffee
Assistant Professor Biomedical Informatics, Vanderbilt U Medical Center
Scientist Innovator
CEO & Founder
Yosi Health
Owner & Entrepreneur
Pulp + Wire
Chief Creative Officer of The Game Agency
Co-Founder and Chief Strategy Officer at GoodQues
Co-Founder and Chief Insights Officer at GoodQues
Benchmarks the best marketing innovators how they work, shares the Catalyzing Innovation approach to methodical ideation, retail innovation 'safari' and steps to institutionalize making organizations more strategically creative.
• Lecture with examples from the best global innovators
• Physical environments that inspire creativity
• Mental environments that support innovation
• New idea stimuli
• Hiring for diverse thinking
• Original metrics that lead to diverse thinking
• Strategic criteria for screening innovation ideas
• Brand strategy, operational execution
• Corporate innovation process self-assessment
• Catalyzing Innovation approach to creative ideation
• ”Instagramability” filter
• Observation “safari’s” (retail, service businesses, food)
• Post “safari” exercise to apply learning and share insights
• Steps to institutionalize a firm-wide innovation mindset
• Organizing & utilizing employee generated idea database
• Brainstorming complete, multi-attribute products & services
Michelle Greenwald is a cross-pollinator who helps firms innovate more methodically and creatively through a unique, systematic approach. She trains corporate teams to be more innovative by learning to observe, categorize and draw on innovations they collectively find as stimuli, from other sectors around the world.
Michelle is a former SVP at Disney, a VP General Manger at Pepsi, and exec at Nestle, J Walter Thompson, and General Foods. She has taught at Wharton, Columbia, NYU Stern, Berkeley, Cornell, Cornell Tech, IESE, HEC Paris & Seoul National University, The American Marketing Association, The American Management Association & The Association of National Advertisers.
She's a sought-after conference speaker about Innovation & Digital Transformation and has presented on 5 continents.
Services include competitive analysis, strategy, product attribute brainstorming, concept and product testing marketing research, sales forecasting and business plan development and introductory marketing plans.
Helps firms develop upfront competitive analysis, marketing research, differentiating brand positioning strategy, best practice examples, proprietary brainstorm techniques for innovative & breakthrough integrated marketing messages, tactics & technology.
Corporate innovation learning expeditions to improve innovation cultures and processes.
Attendees meet with senior management at top global firms across sectors, in their offices, studios and labs, to observe the mental & physical environments and techniques that foster the most breakthrough new products and services.
“Eye-opening and exciting to see from very different business perspectives, the actions, surroundings, and dreamers that are driving business forward”
Bernie Panchot,
Sr. VP R&D
AdvancePierre Foods, USA
“The tour, insights, and connections from the Inventours week was a brainfood overload, in such a healthy way”
Dion Chang
Founder
Flux Trends, South Africa
“A high impact and unusually personalized opportunity to engage directly with innovation thought leaders across multiple industries in a foreign country”
Lee Van Popering
VP Global Marketing
Subway, USA
“Inventours is not about powerpoint slides or just another executive course. It is about real passion, real life, hands on innovation”
Maria Tavares
Head of Global Innovation
Givaudan, Switzerland
“It’s funny, when I’m asked about the tour, I apparently have a huge smile on my face. It was a wonderful program, so varied, interesting and inspiring”
Susan Pascoe
Trade & Enterprise
New Zealand
“The tour was amazing and truly inspirational. My team and I were able to gain exciting ideas for our business in India”
Kiran Reddy
CEO
SPI Group, India
“It was truly inspiration for me seeing what amazing people can do and how they can affect so many markets”
Dustin Wuest
Senior Business Consultant
Infoworks, England
“It was an outstanding trip. I have got loads of action points I am going to follow up on. I definitely wish to be coming back again”
Kevin Auchoybur
Senior Consultant
Rand Consulting, England
Services include competitive analysis, strategy, product attribute brainstorming, concept & product testing marketing research, sales forecasting and business plan development and introductory marketing plans.
Helps firms develop upfront competitive analysis, marketing research, differentiating brand positioning strategy, best practice examples, proprietary brainstorm techniques for innovative & breakthrough integrated marketing messages, tactics & technology.
Upfront industry and market segment analysis, launch marketing strategy and positioning, proprietary, breakthrough product and packaging attribute brainstorm techniques, marketing research, sales forecasting, business plan assumptions, launch marketing tactics.
(Brochure)
Teaches marketing planning fundamentals, upfront competitive analyses, differentiating strategy, research, a framework with complete plan template and examples, business metrics, integrated messaging and a broad range of tactics and best use direction.
(Brochure)
Guest Speaker & Panel Moderator:
• Harvard Faculty Club: New Product Development Innovation
• The Conference Board: AI and New Product & Service Development
• Columbia Business School Marketing Conference & Marketing Club
• The Disruption Lab Webinar: Post-Coronavirus Business Recovery Strategies
• Dell & Intel Podcast: Winning at Retail & Innovation Post-Coronavirus
• Google Partners Podcast Interview: Innovation in Action
• Association of National Advertisers Conference: Future of Retail
• Smart Cities World Congress – Open Innovation – Barcelona
• FIRJAN Brazilian Trade Group - Innovation & Digital
• Sonar+D – Barcelona - Future of AR & VR with Google
• Taiwan Design Center Fulbright (presentations to businesses & gov’t)
• Smart City World Congress, Argentina, Keynote Low Tech Innovation
• Proctor & Gamble: Next Generation Innovation Technologies
• PNC Bank: Innovation Benchmarking for Brainstorming
• The Disruption Lab: FinTech and Health Care Technology: Barcelona
• Bank of America/Columbia GSB: Food & Beverage Industry Outlook
• LuxePack Premier Packaging Conf. Panelist: Disrupt or Be Disrupted
• Taiwan Investment & Trade Office, New York: Taiwan Opportunities
• Columbia, Cornell, NYU Stern Alumni Event – Global Marketing
• NYU Stern – Mktg. Conf. panels: Cord Cutting & Content Marketing
• Campbell’s Soup – Marketing Dept. Guest Lecture – Innovation
• TEDX Talk: How Firms Can Easily Become More Innovative
• Heineken: Internal KEN Talk: Making Firms More Innovative
• International Contemp. Furniture Fair Panel w/ IKEA: Collaboration
• Women in Technology Innovation – Internet of Things & Innovation
• Michelin – Creating a Customer Centric Organization – New York
• Glaxo Smith Klein/Novartis – Innovation Best Practices in Firms
• New Zealand Food & Grocery Conference: Catalyzing Innovation
• Columbia University Marketing Communications Event Speaker
• Grey Advertising Innovation Speaker
• Planview Pipeline Innovation Conference: Catalyzing Innovation
• Food Vision Global Conference: Disruptive Innovation in Food
• Cornell Business School: New Book, Catalyzing Innovation
• NYU Business Library Salon: Innovation Strategies & Techniques
• Latin American Business Association, Multicultural Marketing
• MENG (Marketing Executives Networking Group), Innovation
• Columbia Alumni Association, Brand Positioning Panelist
• The Wharton Club: “Innovation Strategies & Techniques”
• NYU Stern Marketing Conf. Moderator: Latest in Digital Marketing
• Columbia Graduate School of Bus. Marketing Conf. Moderator
• NYU Stern Entrepreneur Club Women in Business, Panel Moderator
• Lutron: Strategic Growth Opportunities
• Danish Government Health Care Group: Approaches to Innovation
• Columbia Bus. School Master Class: Marketing Plan Framework
• New York Women in Finance, Global Marketing panel moderator
• NYU Entrepreneurial Technology New Venture competition
• Alcatel-Lucent: New Product Boot Camp
• Avon: Trends & New Product Development Opportunity Areas
• NYU Stern Annual Marketing Conference panel moderator
• Columbia Graduate School of Business Annual Marketing Conference panel
• NYU Stern Executive MBA: “Careers in Marketing”, Panel Moderator
• Mercedes-Benz Case Competition conceptual framework & Exec Ed
• Roland Berger International Grad Business School Case Competition judge
• The Richmond Group, 2007, “Integrating Digital Marketing into Marketing Plans”
• Columbia GSB Launching New Ventures Course
• Columbia GSB Marketing Club: “In-Store Merchandising”
• Northeast College Women’s Conference, guest panelist, “Advertising”
• Columbia GSB Alumni event moderator: “Product Life Cycle Marketing”
• Columbia Women in Business: “Marketing Career & Case Study”
• Columbia GSB Greenhouse and Lang Fund judge
"Grade 7 Up-Organized by continent, this multicultural cookbook presents recipes from chefs who own or cook in ethnic restaurants around the United States. The individuals discuss their childhood memories as they introduce some of their favorite recipes. Excellent-quality, full-color photographs and decorative illustrations accompany their stories. In addition, some facts about a culture, area, or cuisine are highlighted. The recipes represent typical food of the culture and should appeal to anyone with adventurous tastes. Dishes include main courses, sides, salads, and appetizers as well as desserts. Ingredients are listed in a clear fashion, and directions are concise and easy to follow. When unusual ingredients are called for, suggestions are offered for where to find them or alternatives are identified. Organizational aids include a table of kitchen math, some cooking tips and pitfalls to avoid, a table of contents that indicates the chef and culture, and a recipe index. This appealing title will be a valuable tool for those interested in learning about the foods of other cultures."
School Library Journal
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